El Fu-Toro
Graphic Design + Illustration
2025
Concept
Through this body of work, I sought to explore the use of the bull as a national symbol of Spain
Travel posters (perspective of a tourist…) - foreign artist
change of perspective can manipulate interpretation, perception of Spain
Speculate the future…
This project took many different forms en route to the final series it is today. Throughout the process, I was very focused on making each piece stylistically different and having a chronological “storyline” through the full series. Eventually, I realized these works were in conversation with each other, requiring a divided set-up that allowed these pieces to interact with their respective sides and in contrast to their opposite. These posters use minimalistic imagery and bold colors to be eye-catching but visually legible to as many viewers as possible. They fulfill the role of a travel poster while also encouraging reflection on what comparisons these posters are making about the identity of the bull and Spain as a whole.
Final Exhibition
Whiplash: 2025 Spring Senior Thesis Exhibition
Ruth Chandler Williamson Gallery
Process
The “original project” was actually not a poster series at all. Upholding Bull is a multimedia sculpture that used comparisons between the treatment of women and bulls in Spain to denounce both in modern-day Spanish society. After realizing there was much more I wanted to explore in the role of the bull symbol and bullfighting in Spain, I decided to pivot my project into a poster series.
